Ardent Reel Care is a range of Reel and Line Care products NOW available in New Zealand. Designed and manufactured in the USA, the range includes a variety of products that not only care for and clean reels but also help protect all types of lines, including Braid, from harsh UV rays.

Ardent products are better than other cleaners because they are synthetic rather than petroleum based. Why is this important? Because petroleum based cleaners often contain small graphite particles that can damage reels in the long term and help contribute to unwanted noise. What’s more, Ardent products are specially designed Reel and Line care products, rather than just being general oils and greases.

Definitely worthy of attention is Ardent Line Butter Conditioner, a unique product which both protects lines from harsh UV rays and also maximizes line performance. It’s the NEW secret weapon to improve casting distance, minimize memory and twist and reduce backlash.

Another NEW product is Reel Guard Corrosion Inhibitor, a breakthrough in chemical engineering that inhibits corrosion on saltwater equipment. By dissolving sodium, potassium, and other hard-water minerals, it significantly reduces the onset of galvanic corrosion.  All you have to do is spray Reel Guard on reels, rod guides, and marine equipment after a day on the water, and let dry.

No scrubbing, no rinsing, Just Spray and walk away….

Click here to see the full range of Ardent products available.